Do you really need a website?
If you get solid referrals and are fairly busy, you might think you don’t need an online presence. But you’d be wrong.
The internet is your front door, a customer resource, and a meeting place for critics, all rolled into one. You need to be a part of the action to meet customer need and shape the narrative about your business.
Seven reasons your business needs a website
1. Your prospects are still Googling you.
Even with a referral, people are still getting online to research businesses. According to Forbes, 90% of consumers read online reviews before visiting a business. A whopping 65% see online search as their most trusted source of information about a company. That’s more than they trust any other source, including referrals from a friend.
2. A quality website is now standard.
It used to be that only businesses with big marketing budgets or computer nerd owners had websites. Those days are long gone. Now, customers expect an informative site that’s well written and easy to navigate. Since most people search on their phones instead of via computer, your site must work on all devices, too. This is no longer a nice-to-have – it’s the bare minimum. Any company that doesn’t have a quality website might look disreputable to many people.
3. No online reputation is worse than a bad one.
If your business doesn’t exist online, it’s kind of like it doesn’t exist at all. More and more, consumers base their decisions on information they find on the web. Consider this: Fan & Fuel’s research about online reviews showed that a lack of reviews wasn’t a big deal for 8% of people. But for the other 92%? It was a huge deal:
- 35% are less likely to buy
- 32% hold off on making a buying decision until they do more research
- 23% will have trouble making a buying decision
- 2% won’t buy the product or service
4. You control your story.
Your website is the one place on the web where you tell your story. You direct the narrative. Sure, other sites may mention you or feature positive reviews. But wouldn’t you rather control the narrative instead of counting on colleagues and clients to tell the story you hope they’ll tell?
5. People are looking for solutions, not your business.
Prospects are looking for information to address the problem they’re facing. Buying is a byproduct of finding the information they were looking for. Even Amazon has to provide info – product name, images, and description – before making a sale. Having a website gives you the platform to speak to consumers’ needs, offering solutions to the problems they’re facing. Provide good info, and you’ve already built a level of trust with the prospect. If you don’t have a website, you don’t have a way to create this relationship.
6. It helps people find you.
A well-written website will get the attention of Google. If you continually update and add new content, even better. Search engine optimization (SEO) can be like playing a game where the rules are always changing and the game never ends. But if you don’t have a website, you aren’t even on the field.
7. Your competition has a website.
Need we say more?
A simple but high-quality website will pay for itself many times over. Spend the time and money to do it right and maintain it carefully. It’s worth it.